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400 Years and Counting: KJV
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One of the world’s oldest and largest Bible publishers, Thomas Nelson, reached another milestone during its year-long celebration of the King James Version Bible’s 400th anniversary: the company’s Bible Group Marketing Team won the prestigious platinum MarCom award for its creative KJV400 marketing strategy which included a worldwide satellite media tour, partnerships with the History Channel, and even a promotion on the CBS Times Square Jumbo Screen. The companion website KJV400celebration.com has encouraged millions of people to view ancient biblical relics.

“The King James Version changed how the world viewed the Bible, and its legacy of language lives on today,” says Thomas Nelson’s Blake Aldridge. “We wanted everyone to understand how important that Bible translation is to their everyday lives, whether they realize it or not.” Altogether, the campaign has reached close to 63 million viewers.