One of the world’s oldest and largest Bible
publishers, Thomas Nelson, reached
another milestone during its year-long
celebration of the King James Version
Bible’s 400th anniversary: the company’s
Bible Group Marketing Team won
the prestigious platinum
MarCom award for its creative
KJV400 marketing
strategy which included
a worldwide satellite
media tour, partnerships
with the
History Channel, and even a promotion on the CBS Times
Square Jumbo Screen. The companion
website KJV400celebration.com has encouraged
millions of people to view ancient
biblical relics.
“The King James Version changed how
the world viewed the Bible, and its legacy
of language lives on today,” says Thomas
Nelson’s Blake Aldridge. “We wanted
everyone to understand how important
that Bible translation is to their everyday
lives, whether they realize it or not.”
Altogether, the campaign has reached
close to 63 million viewers.
